I agree completely. 4'-7" bed, and it's curvy wimpy styling, is not going to win over the truck crowd. The SUV makes way more sense. Also like others have said, they have other vehicles in the works. The Amazon van could do well. They have shown that they are capable of making a good EV, but the car business is brutal.I saw an R1S today when I was in Irvine. It had a crazy paint job with thin orange and silver stripes swirling around. Actually it was probably a wrap, maybe some sort of camouflage to obscure photos. Anyways, it looked good. I think the SUV makes more sense for Rivian then the truck. The conservative styling and price appeal more to the SUV crowd. They will sell lots of these , if they can get them out the door.
Not sure how profits are relevant in a production ramp?If Rivian is planning to produce 25000 (a year ? ) at say 10% profit = 250 milion. By that time, they would have burned 6 BILLION at the current rate.
Leaving them with 9 Billion. One and a half more years of funds before they run out by the end of 25.
They have a new factory coming online in 2026.
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They will need to drastically stop the expenses and lift production to over 100,000 and show quick signs of ramping from there. Time flies.
But they only have, 98000 back orders !
I say to business aspirants,,, your family and friends are not enough.
The Amazon 100,000 vans on order. I would bet are at a bargain for Bezos. This is not business !!!
Their very high RD would surely be to frantically develop a new mass market product.
We saw what Dyson did. They are walking a fine line.